Though most people consider astrology and technology to be on opposite ends of the spectrum, one thing they have in common since the beginning is data collection. Astrology is primarily based on personal information such as name, date of birth, and place of residence.

Its popularity among young people is fueled by Instagram meme accounts and venture capital-backed apps that provide solutions based on the stars and planetary positions using a combination of algorithms, AI, and ML. Searches for 'birth chart' and 'astrology' reached a five-year high last year, according to Google Trends.

Astrology as a business has grown dramatically over the last few decades. According to media reports, the Indian spiritual and religious market is worth more than $40 billion. The horoscopes market in India alone is worth $10 billion, with approximately 2 million astrologers practising astrology.

Vedic astrologers, palm readers, numerologists, and Vastu consultants have also experienced an increase in business. They, like most others, have been feeling the #work from home pressure as the number of consultations increases every day. Physical appointments have given way to virtual consultations via Zoom calls.

Astrologers on these mobile apps can earn a whopping good amount as the astrology development sector will be seeing only growth in the coming years. Top astrologers on AstroTalk earn an average of Rs. 80,000-1,000,000 per month.